If you are in the business of designing and developing websites, you will need to research information on how to get your website higher on Google. There are many factors that you need to be aware of when trying to rank a website. Let’s cover a few principles…
Deciding what keywords you would like to rank for is one of the most important factors to consider. Are users actually searching for those phrases and how strong are your competitors?
When you sign up to our White Label SEO service you will have access to our in-house technology we call the ‘niche finder’. All you need to do is add your keywords and our software will go out to Google and find out how many people are searching for your phrase, analyze your competition and come back with a simple traffic light system. Red is currently too competitive, Orange will be achievable but long term and Green phrases are good to go!
So you’ve selected your keywords from our niche finder, the next step on how to get your website higher on Google is to tell them that your page is all about that particular topic:
Meta title – Write a clear, stand-out meta title that contains your main keyword.
Meta description – Write a descriptive meta description that encourages the user to click on your listing.
<h1> tag – Write a keyword rich title that tells readers and search engines exactly what your page is about.
Content is king – Search engines will scan your body text and try to determine what your content is about. You need to give them plenty of words to make this easier so make sure you have a good amount of copy on your page.
Latent semantic indexing (LSI) – Google knows that certain words and synonyms relate to each other. If the wording on your page contains plenty of LSI words this will enforce the meaning of the page to Google.
Interlinking – Linking certain pages together will enforce the crawlability of your website and will pass link juice to the pages that are related.
When all the on-page work is just perfect the off-page optimization starts. Google see’s incoming links to your website as a big thumbs-up. Think of it as a voting contest, if you have many votes you will be pushed higher in the rankings. The important factor is that the links, likes and shares come from high quality, related websites within your industry.
If all the work we have mentioned is done on a consistent basis so it looks natural to Google you will eventually get your website higher on Google. Obviously this is just a brief overview and there are lots of other factors to consider.
Why not sign up to our white label service and let one of our SEO experts do all the hard work for you?